Thursday, August 19, 2010

Laminate vs. Real Wood Alternative

Today's laminate floors - a 'real' wood alternative

(ARA) - You love the look of natural wood flooring but are afraid to install hardwood because you know the floor will take a beating from the kids, dogs and the heavy day-to-day traffic all too common in modern family life.

But you don't have to sacrifice high style looks for boring sensibility when considering a new flooring option in your home - not if you choose laminate, that is.

Today's best laminates combine the realistic grain and texture of wood with high durability and scratch and indentation resistance that "authentic" wood floors don't provide, according to Jeff Katz, director - laminate for Tarkett Residential, a leading provider of innovative and sustainable flooring. And not only are today's laminates available at a fraction of the cost of real wood floors, but they're right in sync with the latest designs.

"There's always a new decorating trend around the corner," Katz says. "It's imperative for manufacturers to respond to market demand, keeping up with the most up-to-date trends to ensure consumers are getting the latest in style and design, as well as technology."

"That's the beauty of laminate products," Katz says. "They're the new normal - great-looking products that deliver great performance at a great value.

When shopping for laminate products consumers should look for flooring that is engineered with sturdy inner core board layers - preferably ones that deliver high impact resistance (at least an IC3 rating). This type of rating helps provide excellent indentation resistance, and when combined with highly rated top surface protection (AC3 or better) kids and pets can run and play freely on laminate floor innovations that provide excellent performance and value, while also reflecting and accommodating their changing tastes," Katz says. "Laminate flooring solutions keep up with their day-to-day life. That's something we know will never go out of style." For more information about the latest trends in laminate flooring, visit http://www.tarkettna.com/.

Courtesy of ARAcontent

No comments:

Post a Comment